In our recent interview, Kirsty from The Wise Why asked me: “What’s your why now?”

Well, I think it’s still basically the same, which is to, get people those leads. But also to help them to navigate the internet safely.

Because I’m sad to say in my industry, there are a lot of… I hesitate to call them charlatans. because I think it’s a lot of people who don’t know what they don’t know.

And they think they can go online and do one course and suddenly be an SEO expert.

But it depends who you learn from. There’s so much to SEO. I mean, there’s thousands of pointers that Google takes into account when deciding how to rank you.

So, there’s a lot more to it than a lot of the people think.

What a lot of people do is they’ll say: “Well, I’ll do your SEO for you.”

And they go out and they build them links.

On dodgy sites and so that may work short term, but it could also damage you long-term.

So you need to be really careful who you’re paying.

And you need to know what they’re doing.

And to be able to see the results of what they’re doing, which is an increase in ranking.

But also an increase in your enquiries.

Because if you’re ranking higher for something that nobody is searching for, it’s not going to generate cash.

And cash is the goal here at the end of the day for all business owners.

Cash, that’s the point. That’s why we do this.

Lollipop websites pay for themselves very quickly and we can help you to do your own SEO to keep them humming as 24/7 lead generation machines.